Online Quizes and Datamining

Blue Brain

Those who participate with online quizzes (e.g. personality quizzes) might want to read an article from PC World. These quizzes essentially ask personal information about yourself–they are data mining. Not only do quizzes display annoying advertisements (I consider this as a method of distraction to keep you from thinking about what you’re really doing), they also prompt you for personal information about age, sex, shopping preferences, etc. These are very covert way to gather information, and they may likely cost you money as well.

It is very tempting to participate in these activities, especially when you see your friends and family participate. However, instead of joining the fun, you might caution them to think twice.

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About repplinger

John has served as a Reference Librarian at Willamette University since 2002. He is the liaison to the Science Departments, and is responsible for maintaining the collections related to the life & physical sciences. His research interests range over the entire spectrum of libraries and information sciences, but includes: - Google and its influence on information & society - The Internet's influence on information seeking & sharing behaviors - Trends of scholarly communication - Electronic learning environments - Traditional pedagogy - GIS use in academic libraries

Posted on May 14, 2009, in Consumerism, Data Mining, Privacy, Technology and tagged , , , . Bookmark the permalink. Leave a comment.

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