Microsoft’s New Bing Search Engine
Source from CNet: Microsoft has been testing its search engine under the name Kumo, but if a report in Advertising Age is on target, it will launch under the name “Bing.”
The advertising trade magazine says Microsoft will spend $80 million to $100 million on print, online, TV and outdoor ads touting its latest search effort. The magazine notes that figure is higher than most consumer product launches. Rival Google, meanwhile, spent just $25 million total on advertising last year, AdAge said.