Microsoft’s New Bing Search Engine

Source from CNet: Microsoft has been testing its search engine under the name Kumo, but if a report in Advertising Age is on target, it will launch under the name “Bing.”

The advertising trade magazine says Microsoft will spend $80 million to $100 million on print, online, TV and outdoor ads touting its latest search effort. The magazine notes that figure is higher than most consumer product launches. Rival Google, meanwhile, spent just $25 million total on advertising last year, AdAge said.

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About repplinger

John has served as a Reference Librarian at Willamette University since 2002. He is the liaison to the Science Departments, and is responsible for maintaining the collections related to the life & physical sciences. His research interests range over the entire spectrum of libraries and information sciences, but includes: - Google and its influence on information & society - The Internet's influence on information seeking & sharing behaviors - Trends of scholarly communication - Electronic learning environments - Traditional pedagogy - GIS use in academic libraries

Posted on May 26, 2009, in Microsoft, Tech Toys, Technology and tagged , , . Bookmark the permalink. Leave a comment.

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