Teaching the BING Search Engine
Posted by repplinger
A new twist for Microsoft’s BING: you (the general public) can teach the BING search engine to become more efficient, and it is fun too through the Page Hunt game. This is the line being toted by marketers at any rate. You get to play a fun game for free, and the research lab obtains useful data about search strategies (without having to pay its subjects).
Why develop a game in the first place? Many web pages and sites are hard for technology to index, or to gather metadata (that is, information that help describe and locate a web page). However, one way to make better search algorithms is to watch how humans interpret web pages, and to note what words or phrases they might use to search for it. Page Hunt is designed to do just that.
Players have three minutes to figure out unique words that would locate a given web page. The goal is to find key words that would make the web page come up first in the result list. The more times you guess the words “correctly,” the higher the score. A high score is desirable. Other examples of human computation include the text and image puzzles that prevent spam, and games that provide metadata for music and images. Look at my previous post about correcting images during account registration.