Consider This Product: Data Mining Personal Info
Posted by repplinger
Here is a fascinating article by the NY Times on how browsers are saving personal information about you and delivering more customized advertisements.
Ads Follow Web Users, and Get More Personal
“Hello, this is Joe your personalized marketer. Since I know you so well, your preferences, price range, buying habits, I want to mention this great deal from your favorite store that you’ll definitely want to check out. They have a HUGE discount on all of your regular purchases. It is unbelievable! …”
… For decades, data companies like Experian and Acxiom have compiled reams of information on every American: Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club.