Google’s Caffeine Upgrade
Google is quietly working behind the scenes on revamping their search engine. Two different CNet reports (article 1 & article 2), as well as other reports, have commented on the new upgrades, referred by Google as “Caffeine.” Developers are encouraged to try out the new system in the Google sandbox. At the time this is being written, access to the test site was removed with a message saying the site will be up in a few hours. It is a little surprising that the test site is down for maintenance just two days of its debut. This does not happen often with Google products.
A Google Engineer by the name of Matt Cutts stated in a blog entry that Caffeine had been in development for months, and was not developed in response to Microsoft’s recent release of BING.
The goal behind these new changes is to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” The current search indexing architecture will be changed in order to provide the most relevant results on the all-important first page of results (what some people refer to as the “Top Ten”). And this is the biggest upgrade to the Google search engine since 2005-06, although most users won’t notice the changes too much. Users will hopefully notice more accurate results.
Google is currently only soliciting info from users about the “differences between Google’s current search results and the new system,” said Mountain View engineers Sitaram Iyer and Matt Cutts in a blog post. Some corporate businesses wonder how this will affect their rankings when the new technology goes live.