Google offers an inexpensive way to spread the word of your product or business through its Google AdWords service. I personally have never used this service by Google, but I ran across an article that provided tips for small businesses to help get the most bang for your advertising buck.
Here are the basics: Google AdWords [http://adwords.google.com] are keyword-driven ads that show up along the right-hand side of a Google search page under the rubric “sponsored links.” People who search for terms related to those you select — say, “widgets for sale” — will see your ad alongside the results of their search. How high up your ad appears on the list of sponsored links will depend on how much you’re willing to spend on your campaign. The more you spend, the higher your ad will rank. Because AdWords is a pay-per-click service, you pay Google only when someone clicks on your ad.
* Set a budget, a daily or monthly amount you’re willing to spend.
* Begin by casting a narrow net, advertising in your local market and then expanding to additional markets like Google’s AdSense network.
* Try to choose keyword terms that your competition has overlooked to keep per-word costs low.
* Remember that good campaigns require constant adjustment.