Google AdWords

Google offers an inexpensive way to spread the word of your product or business through its Google AdWords service. I personally have never used this service by Google, but I ran across an article that provided tips for small businesses to help get the most bang for your advertising buck.

Here are the basics: Google AdWords [] are keyword-driven ads that show up along the right-hand side of a Google search page under the rubric “sponsored links.” People who search for terms related to those you select — say, “widgets for sale” — will see your ad alongside the results of their search. How high up your ad appears on the list of sponsored links will depend on how much you’re willing to spend on your campaign. The more you spend, the higher your ad will rank. Because AdWords is a pay-per-click service, you pay Google only when someone clicks on your ad.

Quick Tips:
* Set a budget, a daily or monthly amount you’re willing to spend.
* Begin by casting a narrow net, advertising in your local market and then expanding to additional markets like Google’s AdSense network.
* Try to choose keyword terms that your competition has overlooked to keep per-word costs low.
* Remember that good campaigns require constant adjustment.

Suggested Readings and Resources:
* Google’s step-by-step guide to getting started.
* Google’s blog about AdWords.
* AdWords for Dummies

Read more…


About repplinger

John has served as a Reference Librarian at Willamette University since 2002. He is the liaison to the Science Departments, and is responsible for maintaining the collections related to the life & physical sciences. His research interests range over the entire spectrum of libraries and information sciences, but includes: - Google and its influence on information & society - The Internet's influence on information seeking & sharing behaviors - Trends of scholarly communication - Electronic learning environments - Traditional pedagogy - GIS use in academic libraries

Posted on October 15, 2009, in Google and tagged . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: