E-Commerce and Google Ads

Have you ever wondered how some of these search engines generate money?  How do they match adds to suitable customers?  Basically, how do they manage the business of advertisements? Below are two short paragraphs and a link to a very general overview of e-commerce and Google Ads.

For more than one million businesses, Google’s search advertising system is like a hose inundating Web sites with traffic. Managing it effectively, though, is as much art as it is science. It requires a mix of analytics and gamesmanship, a combination of skills that has become vitally important in the Internet age…

Many industry insiders say search engine marketing, as the practice is known, is one of the most effective forms of advertising ever devised. In just a decade, it has grown into an $11 billion business in the United States. It accounts for the vast majority of Google’s $22 billion in annual global sales…

Read more from the NY Times…


About repplinger

John has served as a Reference Librarian at Willamette University since 2002. He is the liaison to the Science Departments, and is responsible for maintaining the collections related to the life & physical sciences. His research interests range over the entire spectrum of libraries and information sciences, but includes: - Google and its influence on information & society - The Internet's influence on information seeking & sharing behaviors - Trends of scholarly communication - Electronic learning environments - Traditional pedagogy - GIS use in academic libraries

Posted on January 12, 2010, in Consumerism, Google and tagged , . Bookmark the permalink. Leave a comment.

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