Online Coupons Probably Contain Personal Information About You

If you do a lot of online shopping and take advantage of those coupons found online, you might be surprised to find out that they probably contain personal information about you.  I ran across an interesting NY Times article that discussed how companies pull a multitude of information from coupons you print out from your computer: the keywords you use, how you ran across the coupon, whether you accessed it through Facebook, some basic Facebook profile info.

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About repplinger

John has served as a Reference Librarian at Willamette University since 2002. He is the liaison to the Science Departments, and is responsible for maintaining the collections related to the life & physical sciences. His research interests range over the entire spectrum of libraries and information sciences, but includes: - Google and its influence on information & society - The Internet's influence on information seeking & sharing behaviors - Trends of scholarly communication - Electronic learning environments - Traditional pedagogy - GIS use in academic libraries

Posted on April 19, 2010, in Consumerism, Privacy and tagged , . Bookmark the permalink. Leave a comment.

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