Pew Report: State of Online Video
Today’s report comes from the Pew Research Center, by Kristen Purcell.
Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.
Moreover, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet.
“We are seeing a surge in online video watching that is driven by a combination of broadband access, the increasing use of social networking sites, and the popularity of video-sharing sites,” explains Kristen Purcell, Associate Director for Research and author of the report. “To tap into these trends, untold numbers of websites now showcase online video as part of their content.”Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:
- Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey
- Educational videos, rising in viewership from 22% to 38% of adult internet users
- Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users
- Political videos, rising in viewership from 15% to 30% of adult internet usersOn the other side of the camera, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet, almost double the 8% who were uploading video in 2007. Home video is far and away the most popular content posted online, shared by 62% of video uploaders. And uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).
Read the full report: http://pewinternet.org/Reports/2010/State-of-Online-Video.aspx