Google Instant Has Arrived
Posted by repplinger
Google Instant has arrived on the scene this week. This new Google search philosophy brings the list of results to searchers while they are typing, and the results are constantly changing as the users modify their search criteria (screen shot below).
Basically, you won’t have to wait for your results to show up, at least with a Google search. This brings a challenge to Google’s closest competitors, Yahoo! and Bing (by Microsoft). These search engines will probably try to match Google’s change since Google has been the major innovator of late (perhaps it is from the 80/20% work/personal project time philosophy which has spawned Google’s innovative streaks).
This change has also stirred up negative feedback in the advertisement world where business have built their advertisement schemes around a more static model of advertisement placement. Honestly, this change should not affect advertisers much. In fact, advertisers should be ecstatic because more people will see advertisements as they modify their search parameters. Because the results page is dynamic, the results and ads change constantly with each character change. And Google has not changed the way it ranks and displays ads.
Also, there is potential for users to become even more savoy searchers as they see their results change with their choice of words. They may explore alternative search strategies that pop up that they might not have considered before, which may lead them to becoming more accurate and efficient searchers (assuming that they learn from the suggested phrases & words).
Google has posted a video on YouTube introducing Google Instant (below).